Short Story of Behavior Design
Stanford University and Dr. BJ Fogg are the two strongest roots of Behavior Design.
Dr. Fogg, director of the Stanford Persuasive Technology Lab, pioneered Behavior Design through his research and industry contributions.
Although the Stanford Persuasive Technology Lab was founded in 1998, "Behavior Design" did not gain significant traction until 2007 with "Faceook App" class taught by Dr. Fogg and Dave McClure, founder of 500 Startups.
Numerous students from that class either sold their companies or went onto founding ones that change behavior. Two notable companies would be Instagram and Pulse. The famous NYTimes article on the class can be found here.
Since that class, many notable pioneers of Behavior Design come out of Stanford's Persuasive Technology Lab.
On June 16, 2013 Stanford became the first university to have a Behavior Design major graduate -- David Ngo.
Actually, David Ngo is me.
I'm writing this because:
1) I love the field and am always learning
2) I often get asked "How do I learn Behavior Design? Who do I talk to if I want to apply Behavior Design to 'X' field?"
Actually, I asked many of the same questions during my time at Stanford. Because the field is so new, there were very few academic classes that catered exclusively to Behavior Design. So I had to learn in the real world. And these are the people, resources, and events that I found, studied, worked with personally, or heard about.
Hope it's helpful to you.
Pioneers of Behavior Design
Note: These are my personal understandings and descriptions of each behavior designer. Their picture links to their main sites.
BJ Fogg's Last Tiny Habits training Dec. 7
"My Tiny Habits™ program can create new behaviors in your life. Let me explain . . . I’ve studied human behavior for 18 years, mostly at Stanford University. Here’s what I’ve learned: Only three things will change behavior in the long term...""Go to BJ's Behavior Design Event
Nir Eyal's Full Day Hooked Workshop in San Francisco, CA
"This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small...Read more at Nir's websiteGo to Nir's Hooked Model
"You'll learn from leading university professors, entrepreneurs, and renowned marketers, who will present practical case studies of what works, what doesn't, and fascinating insights of human behavior. Learn why we..." (watch a takeaway video from 2013 BehaviorCon attendee)Go to BehaviorCon
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